Website Re-targeting
Website re-targeting identifies consumers who have recently visited your website and shown a high interest in buying your products and/or services. By tracking their IP address from any internet connected device it then continues to re-target them with your banner display ads as they surf other websites across the internet. By showing your ad repeatedly over time, website re-targeting reinforces your brand and encourages your prospects to return to your website while they are still in the buying cycle.
Search Re-targeting
Search re-targeting pinpoints people in Sacramento or any geographical area who have shown recent intent to purchase products or services by searching for keywords related to your business, competitors, products or services. It shows your display banner ad to consumers based on their search terms, from broad keywords related to your products and services to specific trademarked terms that show intent to purchase. This means your brand is continually top of mind when they are still in the buying cycle and about ready to buy your products or services.
Why Should You Use Me?
In regards to my Website and Search Retargeting product vs other companies like AdRoll, mine has more SSP’s (supply side partners), more PMP’s (private marketplace deals), more DMP’s (data management platforms) and more scale to deliver better results.
I have over 2,000 PMP deals and over 100 SSP’s along with over 15 DMP’s integrated for enhanced performance. My system is all managed service and you will see enhance performances as I have access to a lot more and I am able to outperform self serve platforms like AdRoll, pretty drastically.
Website Retargeting FAQs
What is website retargeting?
Website retargeting allows a business to continue advertising to people who previously visited its website. The goal is to keep the company visible while potential customers are still considering their options and encourage them to return.
Why should I advertise to people who already visited my website?
Many website visitors are not ready to call, buy, or submit a form during their first visit. Retargeting keeps the business visible while those prospects continue researching or comparing providers, increasing the opportunity to bring them back later.
Is retargeting useful for high-cost services?
It can be especially useful when customers take days or weeks to make a decision. Services involving significant cost, comparison shopping, or multiple decision-makers often have longer buying cycles, making repeated brand exposure potentially valuable.
What is search retargeting?
Search retargeting is designed to reach audiences based on recent search intent or interest in specified topics or keywords. Sacramento Internet Marketing Agency offers both website-retargeting and search-retargeting advertising.
Can retargeting be combined with Google Ads or SEO?
Yes. Search marketing can generate the initial website visit, while retargeting can continue reaching prospects who leave without converting. Using the channels together can cover more of the customer's decision process.