Imagine drawing a perimeter on map that targets potential customers for you to advertise directly to. You could be serving your ads to all the people in a convention center. People who came across the country to discuss an industry serviced by your business. Or a medical building, university, or
restaurant staffed with people who need options for purchasing supplies.
Geo Fencing, Geo Audience and Geo Retargeting are the most common forms of Geo Advertising and using Video as the content is now the most effective way to deliver the content.
Why Should You Use Me?
In regards to my Geo Fence Targeting online marketing products vs other companies like AdRoll, mine has more SSP’s (supply side partners), more PMP’s (private marketplace deals), more DMP’s (data management platforms) and more scale to deliver better results.
I have over 2,000 PMP deals and over 100 SSP’s along with over 15 DMP’s integrated for enhanced performance. My system is all managed service and you will see enhance performances as I have access to a lot more and I am able to outperform self serve platforms like AdRoll, pretty drastically.
Geo-Fence Targeting FAQs
What is geofencing advertising?
Geofencing allows advertisers to define a geographic area and deliver eligible mobile or digital ads to audiences associated with that location. It can be useful for reaching people around events, competitor locations, retail areas, commercial properties, and other defined places. Sacramento Internet Marketing Agency offers geofence targeting as part of its advertising services.
Can geofencing target people who visit a competitor?
Geofencing may be used to build campaigns around physical locations, including competitor locations, when platform rules and privacy requirements allow it. Whether that strategy makes sense depends on the industry, customer behavior, geography, and campaign objective.
Can geofencing be used for events and conventions?
Yes. One common use is targeting defined event venues or geographic areas during conferences, trade shows, conventions, and community events. Sacramento Internet Marketing Agency specifically describes event-location targeting as a potential geofencing application.
How small can a geofence be?
The available precision depends on the advertising technology, location data, platform, privacy rules, and physical environment. The campaign should be designed around a location large enough to generate a useful audience without becoming so broad that the targeting loses relevance.