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916-205-9242

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matt@sacramentoima.com

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Social Media Advertising

Social Media advertising can help your business meet new customers and stay in touch. A lot of advertising reaches only 38% of its intended audience. Social Media’s average is 89%. Let us create ads to reach all the right people.

Ads in Social Media Advertising are very unique. They’re shown to specific groups of highly engaged people on desktop and mobile in the geographical area of your choice. When your ads have great creative content and are well targeted, they get more likes, comments, saves, tags and shares. When someone takes any of these actions, their friends may see your ad, making it more powerful. When you boost your Page posts or expand the audience for your ads, more people will see them when they visit their Social Media page.

We’ll help you create ads that achieve real results, whether that means connecting with more people through your Page, finding the right customers for your app, or driving sales on your website or in your store.

Social Media Ads are targeted according to someone’s Social Media Profile information: Their age, location, education, relationship status, interests like favorite movies, music and much more are available to reach the right audience for your ads.

Depending on your goals and the product and/or service that you are advertising, we can set a targeting filter to select which group of people will see your ad. This makes it possible to focus on or target the people most likely to be interested in your product or service, amongst the 3 Billion worldwide Social Media users or the 247 million US users.

Let’s walk in an advertiser’s shoes for a moment, to see how Social Media Targeting works.  We will use Facebook Advertising as the example…

If we were to promote a cookbook sale in a bookstore in Sacramento, California, we would aim to show our ad to people living in the area, interested in cooking or cookbooks. Let’s assume that young adults (aged 20-40) would be interested in this kind of book because of its writing style. Facebook targeting filters would give us all the targeting options we need and tells us how many people our ad could reach, according to the filters we’ve set.

Advanced targeting options could narrow the reach. As an example we could target only users who set ‘single’ in their relationship status, because the books we are selling is about cooking tips for singles.

Now you know how advertisers target you on Social Media and show you ads that they think you could be interested in, but most importantly you realize that every time you Like something on Facebook, you are adding personal data that will help advertisers deliver more targeted ads to your Facebook feed.

Is this targeting system different from those used on other websites? When you search information on Google, you know that you’ll get sponsored results that are being triggered by the words you typed. On Facebook, advertisements are triggered by your personal data and interests