Pay-Per-Click has many different names like Google AdWords, Paid Ads, PPC, SEM, Search Engine Marketing, Paid Search and Ad Center. Although there are a lot of different names for Pay-Per-Click (PPC) it is not what you call it that matters as much as who you hire to manage it for you. The difference in who you hire determines not only how well it works but if it works at all. Just like any type of advertising the results can range from a complete waste of money all the way up to the most effective advertising your business has ever had. In 2011 Google’s annual revenues were 37 Billion from PPC. In 2012 it increased to 50 Billion and in 2013 it was 58 Billion. They are projected to grow another 16% in 2014. So we know that with this kind of growth PPC is working for business owners but if you ask around you will find that the results don’t always reflect the same for each business owner. This is because “who you hire matters” which is Sacramento Internet Marketing Agency’s motto. Here is what you can expect when you hire us to set-up and manage your campaign…
Because Sacramento Internet Marketing Agency has built and successfully managed over 1,000 Pay-Per-Click campaigns with Google, Yahoo, Bing, and Facebook. Some of the many ways we accomplish outstanding results is by raising the Quality Score thus lowering the Cost-Per-Click, Cost-Per-Call and ultimately the Cost-Per-Sale. We use Conversion Based Optimization, by lowering your overall cost-per-click, call and client acquisition costs, Pacing the budget over 30 days, Bid Adjustments where we scan and evaluate pricing and Conversion Based Optimization on phone calls so that the quality of calls goes up over time.
Unfortunately just about everyone sells PPC like the newspaper, Yellow Pages, radio and TV stations, but that does not make them an expert. Creating and managing a PPC campaign that works well takes knowledge, talent, experience and a willingness to take the time to build it right the first time. Does your current PPC campaign have enough of the right keywords? Does it have enough Text Ads and Ad Groups? Does it have high relevant landing pages attached to each Text Ad Group? Do you have Dynamic Text Ads? Do you have Site Links? Are you doing A/B testing? Does your Google AdWords campaign have the highest Quality Score possible so that you can pay less money for a click and get a better ROI from the campaign? When you hire Sacramento Internet Marketing Agency you will get all of these things and more. We follow the recommendations that Google gives.
If you would like a complimentary evaluation of your campaign to assure the best success please feel free to reach out to us today.
Google Ads / PPC FAQs
Does Sacramento Internet Marketing Agency manage Google Ads?
Yes. Sacramento Internet Marketing Agency manages pay-per-click advertising, including Google Ads, formerly known as Google AdWords. The agency states that it has built and managed more than 1,000 PPC campaigns across search and social advertising platforms.
What does Google Ads management include?
Sacramento Internet Marketing Agency describes PPC management that includes keyword strategy, ad groups, ad copy, relevant landing pages, sitelinks and other ad assets, A/B testing, bid adjustments, budget pacing, quality-score improvement, and conversion-based optimization.
How much should my business spend on Google Ads?
There is no single budget that works for every business. The appropriate amount depends on the market, geographic area, average cost per click, competition, profit per customer, close rate, and number of leads needed. A useful budget should be large enough to collect meaningful data and generate enough opportunities to evaluate whether the campaign is profitable.
How do I know if my Google Ads campaign is working?
A campaign should be evaluated using business outcomes such as qualified calls, completed forms, appointments, sales, cost per lead, and cost to acquire a customer—not just clicks or impressions. Sacramento Internet Marketing Agency offers call tracking and conversion-based campaign optimization to help connect advertising spend with actual customer activity.
Why am I getting Google Ads clicks but no leads?
Common causes include broad or irrelevant keywords, weak negative-keyword lists, poor geographic targeting, ineffective ad copy, low-intent traffic, a slow or confusing landing page, weak calls to action, or incomplete conversion tracking. Reviewing the entire path from search query to completed lead is usually necessary to identify the problem.
Should Google Ads send visitors to my homepage or a landing page?
It depends on the campaign, but a dedicated service or landing page is often more effective when it closely matches what the person searched for. Sacramento Internet Marketing Agency specifically includes highly relevant landing pages as part of its PPC approach because stronger alignment between the keyword, advertisement, and destination can improve the customer experience and campaign performance.
Can Google Ads target only customers in the Sacramento area?
Yes. Google Ads allows geographic targeting so campaigns can focus on specific cities, ZIP codes, radiuses, or other target areas. The appropriate settings depend on where the business actually serves customers and whether it wants to reach people physically located in the area, people searching about the area, or both.
Can Sacramento Internet Marketing Agency track calls from Google Ads?
Yes. The agency provides custom call tracking and recording that can be used to understand which marketing campaigns are generating telephone leads.
Is PPC the same thing as Google Ads?
PPC means pay-per-click and describes an advertising model in which advertisers generally pay when someone clicks an ad. Google Ads is one major PPC advertising platform. Paid search, search-engine marketing, and PPC are often used interchangeably in business conversations, although digital advertising can include many formats beyond search ads.