Improve your marketing efforts by adding IP Targeting Advertising – direct household online targeting. IP Targeting takes the traditional direct mail strategy and delivers a message in the form of banner or video ads on websites online. We can take any physical mailing address and match it to an individual household, hotel, convention center, or office building’s IP address. From there we deliver a variety of banner and display ads and messaging to the sites the targeted customer visits on the internet. No cookies used. No cluster data. No district designations. Our technology provides a turn-key solution for local advertisers to target audiences of all sizes and in any area with 95% accuracy. We offer advertisers the leading location technology, premium inventory and RTB supply.
Match physical addresses to IP addresses with a 95%+ accuracy rate Target specific individuals, groups and locations via digital banner and display advertising. Our technology provides a turn-key solution for local advertisers to target audiences of all sizes and in any area. We offer advertisers the leading location technology, premium inventory and RTB supply.
IP Targeting Examples: Advertising concerts or events to students on a college campus, or targeting Starbucks Wi-Fi cafes and offering customers “in-store” discounts on a bag of coffee beans.
Why Should You Use Me?
In regards to my IP Targeting Advertising products vs other companies like AdRoll, mine has more SSP’s (supply side partners), more PMP’s (private marketplace deals), more DMP’s (data management platforms) and more scale to deliver better results.
I have over 2,000 PMP deals and over 100 SSP’s along with over 15 DMP’s integrated for enhanced performance. My system is all managed service and you will see enhance performances as I have access to a lot more and I am able to outperform self serve platforms like AdRoll, pretty drastically.
IP Targeting FAQs
What is IP targeting advertising?
IP targeting uses household or business location data to deliver digital advertising to matched internet connections or audiences. Sacramento Internet Marketing Agency positions IP targeting as a way to extend direct-mail-style audience strategies into display and video advertising.
Can IP targeting be combined with direct mail?
Yes. IP-targeting campaigns are often used to reinforce a direct-mail campaign by showing digital ads to audiences associated with the same targeted households or businesses. Sacramento Internet Marketing Agency specifically describes this connection between direct mail and online advertising.
Is IP targeting the same as retargeting?
No. Retargeting generally reaches people based on previous website or digital activity. IP targeting begins with a defined household, business, or address-based audience and attempts to reach that audience digitally.